how to do business, an experienced person may say however, if it is closely reasoned and well argued, a newcomer, is probably more anxiety. Although it is a new person, but the wave of his own shop operation, then, what kind of business?
Yuan’an County in Hubei Province Yang Ping town is a convenient transportation and commercial prosperity of the township. Many people are here to have a shop, or is handed down from ancestors "time-honored", or more than a joint venture of the chain, of course, there are also travel alone to the bright younger generation.
to the business is of sound and colour in the competitive environment, it is not an easy thing. In February this year, Yang Ping Zhen Ma new retail customers shop will be in the "danger" – not far from two years of operation of the supermarket; compared to those in the business field Gunpa years "veteran", his twenty head boy of the situation is alarming.
, however, is the so-called people can’t judge, Ma Bo’s new store opened less than a month, the business was flourishing as around the old. Every time I give him a cigarette, have to go through the bustling crowd of customers, coupled with the number of cigarettes he ordered more, move back and forth a few times to smoke more than ten minutes to toss.
once, I finally could not help but ask him why the business is hot, he handed me a coupon. Give me a coupon? I don’t buy anything! He gave me a mysterious smile and motioned me for a moment.
a middle-aged man into the store to buy a bag of 20 yuan, Ma Bo (Ying Hong), while looking for a change in the same time to give the customer a total of two coupons for the same time, the same time, the price of a coupon for the customer to buy a coupon for the same time, the same time, the price of the same time, the same time, the same time, to give the customer a coupon. Middle aged man did not forget to go jokingly said!" Listen to this, I was puzzled all at sea. Send off the customer, Ma Bo this just explained to me.
as a rookie, Ma Bo knows to do business not only need good karma, need more brains. All around is a seasoned business master, can not sit still, to be clever to win. At the beginning of the shop, through careful observation, Ma Bo found that people living in the countryside, people’s shopping life is monotonous, the villagers have always been frugal value of goods is cheap.
how can we not only allow customers to benefit and let them feel the fun of shopping? A bold idea flashed in the mind of Ma Bo – issuing coupons! This inspiration comes from the implementation of the supermarket membership system. It starts from the horse wave, cigarette sales: all the best buy cigarettes over 10 yuan, send coupon; in the purchase of other goods, voucher coupon can enjoy twenty percent off discount; if at the same time produce 5 coupons, can enjoy door-to-door service.