House Beautiful Uses Watermark To Gain Visitor Info Boost Engagement

first_imgHearst’s House Beautiful magazine is taking advantage of the newest publishing technology trend—digital watermarks—to provide expanded content options and to tap insights about readers.“I see this Digimarc water mark as the next technology to be incorporated into the magazine experience,” says Newell Turner, editor-in-chief of House Beautiful. “This allows us to be able to deliver additional content and different content in ways that we haven’t been able to do before.”The November issue of House Beautiful will be one of the first magazines to feature a a digital watermark on its cover, placed in the lower right-hand corner (pictured). The watermarks allow the magazine to see what devices a person is using to access the content. “Whether it’s an Android device, an iPhone or an iPad 2, the watermark tells us,” he says. “We’re really interested in getting that information because it will be revealing in some ways.” Turner says digital watermarks are like QR codes in that they can enhance editorial content. However, he says, a digital watermark can do so without disrupting a publication’s style and format with a QR code graphic. Additionally, the editor says it can help engage younger audiences and expand demographics. “It’s all natural to them to be able to connect to different mediums,” he says. “This can be a seamless, obvious next evolution for them.”center_img The editorial mission can be expanded—and keep people in-app longer—through utilizing the watermark to integrate features a traditional magazine could never provide. In the case of House Beautiful, which may photograph a beach home, capturing a view of the ocean out a window was difficult. Now within a photo placed next to an article, a watermark can be incorporated to provide readers with a 360-degree view.According to the most recent comScore figures, House Beautiful has 489,000 unique visitors and over 13 million page views. The average time spent on its website is 20 minutes. The group would not disclose how many users have download the magazine’s iPad app.Turner says the publication will commit to doing at least 5 digital watermarks per issue beginning with the October edition—he says the number was picked to create a minimum presence within the digital pages. An area in the table of contents of the digital magazine is also devoted to links that include all the watermarks in the publication.So far, readers seem to be engaged with the new watermark and product.Ambience Inspired Interiors wrote on the editor’s Facebook page, “I’m enjoying the highly interactive November issue! Thanks for taking HB to the next level—it is so enjoyable!!!”More on this topic House Beautiful Uses Watermark To Gain Visitor Info, Boost Engagement House Beautiful Steps Up Social Engagement Efforts House Beautiful Launches Integrated Marketing Campaign Using Digimarc Technology MediaNext Preview: Using New Platforms to Create Audience Revenue Hearst Launches Text-for-More Program Digital Magazine Leverages Facebook AudienceJust In Shanker Out, Litterick In as CEO of EnsembleIQ PE Firm Acquires Majority Stake in Industry Dive Four More Execs Depart SourceMedia in Latest Restructuring The Atlantic Names New Global Marketing Head | People on the Move Editor & Publisher Magazine Sold to Digital Media Consultant This Just In: Magazines Are Not TV NetworksPowered bylast_img read more

Kesha Dedicates Hymn Release To Dreamers Struggles

first_img Email Kesha’s “Hymn” For The Dreamers kesha-dedicates-hymn-release-dreamers-struggles Kesha Dedicates “Hymn” Release To Dreamers’ Struggles Kesha’s Rainbow was nominated for Best Pop Vocal Album at the 60th GRAMMY Awards and the LP’s first single, “Praying,” was nominated for Best Pop Solo Performance, marking her first GRAMMY nominations. Millions saw her performance of the cathartic ballad of redemption on the 60th GRAMMY telecast, respecting and admiring her agency as a survivor.Now, the dedication of “Hymn” draws attention to her determination to use her art as a platform for others’ struggles to live. Are you on the team?Catching Up On Music News Powered By The Recording Academy Just Got Easier. Have A Google Home Device? “Talk To GRAMMYs”Read more The GRAMMY nominee’s heartfelt anthem defending youth lifestyles is tied to DACA immigrants’ worthy causePhilip MerrillGRAMMYs May 31, 2018 – 3:45 pm The official video for Kesha’s “Hymn” from her  GRAMMY-nominated album, Rainbow, was released on May 31, but with special intention: The video has been dedicated to United We Dream’s #HereToStay Network supporting DACA Dreamers’ efforts to remain in the U.S.In the words of the anthem’s lyrics, the song is “a hymn for the hymnless” youth and how they choose to live, while preaching solidarity between people “on the team.”The big influence on “Hymn”‘s dedication was Kesha meeting the organization’s co-founder and executive director Cristina Jiménez at the Time 100 event celebrating inclusion on Time magazine’s list of “the most influential people of 2018.” Kesha is in great company supporting Dreamers — her dedication follows the pro-immigrant speech by Camila Cabello at the 60th GRAMMY Awards and Demi Lovato’s efforts to support ongoing awareness. Facebook Twitter News last_img read more

Elon Musks lawyers say SEC is making unconstitutional power grab

first_img 2020 BMW M340i review: A dash of M makes everything better As part of his deal with the SEC, Musk has agreed to seek preapproval for tweets that could affect Tesla’s market prospects. Musk got no such approval for the Feb. 19 tweet, but the filing argued that the tweet was consistent with previously public information. “The tweet was simply Musk’s shorthand gloss on and entirely consistent with prior public disclosures detailing Tesla’s anticipated production volume,” the filing read. Back in February, the news of the SEC’s request caused Tesla’s shares to sink by as much as 4.6 percent in after-hours trading. As the court filing noted, Musk’s Feb. 19 tweet caused no “notable” movement.Musk’s problems with the SEC began last August, when he tweeted: “Am considering taking Tesla private at $420. Funding secured.” That amounted to a false and misleading statement to investors and the public, according to the SEC. The ensuing legal battle led to the aforementioned agreement — as well as Musk stepping down as chairman of Tesla’s board and paying a $20 million fine. Meant to say annualized production rate at end of 2019 probably around 500k, ie 10k cars/week. Deliveries for year still estimated to be about 400k.— Elon Musk (@elonmusk) February 20, 2019 Post a comment Tesla Model 3 Review: Performance trim More From Roadshow Xinhua News Agency A tweet from Elon Musk has landed the Tesla CEO in hot water yet again.On Monday, Musk’s lawyers defended Musk in a 33-page court filing over the CEO’s Feb. 19 tweet claiming Tesla would manufacture 500,000 cars in 2019.An agreement struck last September between Musk and the Securities and Exchange Commission (SEC) forbade the CEO from using social media to divulge information material to investors. The SEC in late February moved to hold Musk in contempt of court for violating that agreement with his tweets about Tesla’s production estimates.”Tesla made 0 cars in 2011, but will make around 500k in 2019,” Musk tweeted. He clarified about 30 minutes later, “Meant to say annualized production rate at end of 2019 probably around 500k, ie 10k cars/week. Deliveries for year still estimated to be about 400k.”In the Monday filing, Musk’s lawyers stated there’s “no basis to issue contempt sanctions against him” and calling it an “unconstitutional power grab.”The Feb. 19 tweet “did not contain information that could reasonably be considered material,” the filing argued.center_img Share your voice 0 2019 Nissan Leaf Plus review: A better EV, but maybe not the best Tags Roadshow Tech Industrylast_img read more

China expects smooth general elections in Bangladesh Ambassador

first_imgChinese ambassador to Bangladesh Zhang Zuo during an interview with UNB — Photo: UNBChina and Bangladesh will emerge as “great partners of win-win cooperation” taking the relations to a next level through greater cooperation, according to the Chinese ambassador in Dhaka.Beijing, Zhang Zuo said, expects a stable political environment in Bangladesh.”I do hope Bangladesh will have a very smooth general election and the political situation will remain stable during the whole election process,” ambassador Zhang Zuo said in an exclusive interview with UNB.Apparently putting emphasis on the continuation of stable political environment, he said China would respect the choice to be made by the Bangladeshi people.”I also hope the friendship between China and Bangladesh will last forever,” he said adding that lots of opportunities have emerged in Bangladesh-China relations that can be explored through joint efforts.Referring to Chinese president Xi Jinping’s visit to Bangladesh in October 2016, ambassador Zuo said the two leaders –prime minister Sheikh Hasina and president Xi — elevated the bilateral relationship to strategic partnership of cooperation with the historic visit.”This has created opportunities for greater cooperation…both the countries have opened a new chapter in their relations,” said the ambassador.He said efforts are on to take cooperation and collaboration between the two countries to core areas — economic and commerce, investment, cultural and people to people contact — to the next level.Ambassador Zuo, who arrived in Dhaka in February 2018 taking up his new assignment here, said since the visit of Chinese president to Bangladesh, the cooperation in commerce and trade between China and Bangladesh as well as people-to-people relationship have reached a newer height.Talking about the much-hyped Belt and Road Initiative (BRI), he said Chinese president Xi put forward the BRI in 2013 and it got a very positive response from all over the world.The BRI wants to promote the connectivity of Asian, European and African continents and their adjacent seas, set up all-dimensional, multi-tiered and composite connectivity networks, and realise diversified, independent, balanced and sustainable development in these countries.It aims to link Southeast Asia, Central Asia, the Gulf region, Africa and Europe with a network of land and sea route.”In terms of development assistance and investment, we’re now in a very good shape,” said the ambassador adding that they look forward to fully availing of the opportunities created by the State visit of president Xi and bring more results for the people of the two countries.Stressing the importance of people-to-people contact, the Chinese envoy said enhancing people-to-people exchanges and connectivity is one of the key components of strengthening China-Bangladesh strategic partnership of cooperation.The ambassador laid emphasis on deeper cooperation among the media organisations of the two countries saying that the media have an important role to play in promoting the relations.”I would like to stress the importance of the role of media. I believe both the traditional and new media can help build a bridge between China and Bangladesh when we look at economic cooperation and many other aspects,” he said.Highlighting cooperation in education sector, ambassador Zuo said China wants to promote cooperation in the areas of education and scientific research.”Every year over 3,000 Bangladeshi students go to China for education. I believe this is an important part of our relations. I hope we can together promote collaboration in this area,” he added.Ambassador Zuo, who has a PhD in Management, said he also looks forward to promoting communication linking youths and women.The Chinese side invited 150 Bangladeshi youths to China for half a month youth camp and the programme went very well, he mentioned.”I hope we can have more communication between our female members,” said the ambassador.He also talked about initiatives to promote greater collaboration and communication in the areas of culture, arts and tourism.The Chinese ambassador laid emphasis on building an effective platform of discussion and sharing to further enhance the practical economic cooperation between Bangladesh and China.In 2017, the bilateral trade value reached US$ 16 billion, 5.8 percent higher than the last year, with China remaining the number one trade partner to Bangladesh; the engineering contracts signed between Bangladesh and Chinese companies reached US$ 10.4 billion, the second in the South Asian region.During the first half of this year, the bilateral trade value stood at US$ 9.35 billion, with a growth rate of 17.6 percent year-on-year; the contracts signed are worth US$ 3.57 billion, a growth rate of 8.6 percent year-on-year.Ambassador Zuo said Bangladesh is a very prosperous country that generated some world famous artists and writers, and recalled the rich works of great poet Rabindranath Tagore.”He (Tagore) is a very famous figure in China, too. Before I came here I had gone through his great poem the ‘Golden Bengal’. That piece of work gave me a deeper understanding about Bangladesh,” he said.last_img read more

Coal India videographs strikers reports normal operation

first_imgKolkata: Coal India Ltd (CIL) on Tuesday said operations were normal in all its subsidiaries as one of the central trade unions observed a protest demonstration on Monday against the Centre’s move to allow commercial mining. The four central trade unions — CITU, BMS, HMS and AITUC — had served a joint strike notice on March 14 but subsequently, they withdrew the strike which was scheduled for Monday. CITU was the lone union to head off and called for a protest day against the commercial mining. Also Read – Heavy rain hits traffic, flights”To ensure no loss to production and off-take Coal India management made elaborate arrangements and a multi-pronged plan was put into action at all mines of CIL,” the miner said in a statement.According to it, all the subsidiary companies of the miner geared up by setting up videography and photography arrangements at mine level to identify the persons taking part in the strike.”The arrangements were so elaborate that the operations in all the subsidiaries of CIL were normal on Monday except for few stray incidents where protesters tried to sit on dharna but it did not succeed and no adverse effect on production related activities was reported anywhere,” the coal behemoth said. Also Read – Speeding Jaguar crashes into Merc, 2 B’deshi bystanders killedIn a bid to ward off the strike, Union Minister of Railways and Coal, Piyush Goyal had invited the four trade unions BMS, HMS, AITUC and CITU for a meeting in Mumbai where their apprehensions were sought to be “dispelled in a proper perspective”.Subsequently, the next round of meeting was held with Secretary (Coal) as a result of which the four trade unions agreed to call off the strike in principle, the miner said.In fact, BMS and HMS inked their pact to steer clear-off the strike. Though AITUC did not formalise their consent through signature, nevertheless they agreed to back off.last_img read more